Friday, November 28, 2014

9 Misconceptions Buyers Have When Purchasing Locally

Yay, you found a ‘great’ deal!  Or did you?  Our last blog examined safe local commerce from the seller’s point of view.  Now let’s look at common misconceptions that buyers may have that could put them at risk when transacting locally and how to avoid them.

1.    “I gotta to have it now!”
·     We live in the age of instant gratification.  In
our haste to ‘have it now’, it’s easy to forget
to verify things.  Before jumping into the car and speeding off to acquire your new loot, ask
a couple of questions about the item and seller
to get to know them a little bit.

·     Advice:  If you find an item you like, ask a few questions about it.  Use a fully integrated marketplace where you can ask questions without having to expose your personal email or go to some other site.


2.    “Paying in cash is easier.”
     ·     Cash is nice but always think twice.  Cash can
    really be a bit of a hassle.  First, you have to go
    to the bank.  Then, you have walk around with
    a wad of money to meet some stranger.  Finally,
    there is that whole ‘exact change’ concept. 
    There are so many pre-steps and worries with
    cash.  If something goes wrong, you have no
    recourse.  Plus, you do not get airline miles if
    you use cash.  How is this easier?
     ·    Advice:  Use a marketplace with cashless
   payments preferable tied to a point-
                                              based credit card. 

       3.    “I’ll use Venmo or PayPal.  Everybody’s doing it.”
 ·      So you think paying with third party apps is cool.  But what if the seller doesn’t
  have that app.  You could be forced to run to the nearest ATM at the last
  minute.  Hassle!
 ·      Advice:  Use a seamless marketplace with cashless payments baked right in.

4.    “The pictures don’t do it justice.”
·     We’ve all heard it before.  You gotta see it in person to appreciate it.   Caveat emptor (that’s Latin for ‘let the buyer beware’).  Listings without pictures can be a scam.
·     Advice:  Use a visual marketplace to always see what you’re getting first.  The best marketplaces allow for multiple photos.

5.    “Let’s keep this private.”
·     Meeting in secluded areas is risky no matter
what the circumstances.  While we all don’t
like other people in our business, meeting in a private place is a BIG red flag.
·     Advice:  For your own personal safety,
always meet in a public place such as a
coffee shop.

6.    “I’ll share my info to speed up things.”
·     Sharing is not caring when it comes to buying from strangers.  You can open yourself up to stalkers and other bad people if you’re not careful.
·     Advice:  Never share your personal information.  Use a seamless shopping experience that lets you browse, communicate, and pay all within the security of one platform.

7.    “I’m using an anonymous address so my identity is safe.”
·     While the Craigslist-provided anonymous address is great for receiving e-mails, it doesn't conceal your identity when you choose to respond to someone.
·     Advice:  Use an end-to-end solution that protects your email and contact info at all times.

8.    “They’re in the Free and For Sale group so they must be trustworthy.”
·     We tend to think that someone’s presence in a social media group makes them "ok".  Just because they go to the same school doesn’t mean anything when it comes to your personal safety.
·     Advice: Use a marketplace where you can seamlessly interact with sellers to vet them first.

9.    “I know where they live so they won’t rob me.”
    ·     Let’s face it, it can be a little bit scary
   meeting a stranger off the internet for the
   purpose of buying something especially if it’s
   valuable.  You have never met this person
   before.  You’ll probably never see them again. 
   How do you get comfortable before going to
   make the deal?
     ·   Advice:   Besides using a cashless payment
   system, use a solution that allows you to
   vet sellers first.  Then bring a cell phone
   and friend with you to close the deal.

That’s it for now.  Hope this helps you transact safely next time you purchase locally.  In our next post, we’ll provide tips for local businesses to drive more revenue.

#safelocalselling #nohasslesnosketch #cashlesspayments #seamlessshopping

About the Author

Sean Brown is the Founder and Chief Pixan of Pixiboard and an advocate for making local commerce safe, easy and seamless for buyers and sellers alike.

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